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krakmag

Rory Underhill, overcrook. Photo: Tom Sparey
Interview

Founders Interview: Rory Underhill of Lifetime Laces

How did Lifetime Laces come about? Was it one too many broken shoelaces and you couldn’t bear it anymore?
I would break laces all the time, always just before getting something I had been trying for hours or midway through filming a line… As it turned out, the more skaters I met, the more I saw had wrecked laces and when I asked them about it, it pissed them off too! I set out to solve the problem, more than start a business. I did a ton of research into materials and different applications of them, then had a factory make up some samples for me. One of them blew me away and that turned into our first generation ‘Original’ lace.

We always love to read personal stories so tell us, where do you come from, Rory? When did you start skateboarding? And how?
I’m from a small town in the UK called East Grinstead. It’s not got much going on but it had a pretty basic skatepark. So as a twelve-year-old boy with mostly male friends we all wound up with boards and that was that, down for life from that point.

Phil Batchelor, kickflip fakie. Photo: Chris Dale

Phil Batchelor, kickflip fakie. Photo: Chris Dale

Who else is behind Lifetime?
The homies I skate with have all played a part in it as it developed, getting clips for the cause and helping out with ideas. The main dudes I couldn’t be doing it without are my business partners Myles Cantello and Phil Batchelor. Funnily enough, these were the older guys that looked out for me when I was a grom. Myles handles the UK shipping and distribution alongside all our video production (plus loads of creative ideas that push things forward). Check out the last videos he made for our Bristol Fix-Up entries. Phil is our team manager and for sure one of the best dudes on the team itself. He’s got a hardflip that will knock your socks off.

Who’s on the team? How did you meet everyone? Do you want to expand the team right now?
Apart from Myles and Phil, we have some other killer members on the team. Conor Manion is another homie from the local park with a ridiculously deep bag of tricks. That was the initial team and then we added a few others. I noticed Alex Griffiths on Instagram a few years ago when he was thirteen, he was shredding vert ramps all over the world and I had learned that vert skaters break laces as much as street skaters, so we got him on to spread the word in the vert world. Then Moose Tarry was a younger generation skater from our local park who grew up and got better than all of us… that guy is going places for sure. Our newest addition was Matze Wieschermann, a German am skater that reached out to us. Turns out the dude is a clip machine and on some big companies, plus one of the nicest guys I have had the pleasure of dealing with… we didn’t need any convincing there!

Which of your riders goes through the most laces?
Phil for sure, that guy will break a normal lace in about ten minutes of warm up! Luckily ours give him quite a bit longer, but he still gets the most care packages.

Did you notice over time any correlation between your skating style and the amount of laces you need?
The more tre flips and kickflips I do, the more laces I break! It’s a weird one really… I thought that all skaters would break laces at about the same rate as me, but some people don’t even scratch them. Different styles I suppose. I now barely ever change my laces despite having access to fresh ones, one pair of our originals usually lasts me through two pairs of shoes.

Tell us about the new Formula X laces.
The two main things we get tons of requests for are flat laces and white laces. Up until recently, there wasn’t a way of making these using our original formula as they came out weaker. We were working on these issues when Krak asked us if we wanted to be part of their next box, so we went into hyperdrive to make sure we could get something super fresh and new for all the subscribers to see. Lots of agonising research and testing later, we got our 10th sample (The X in Formula X…) in the mail and it was super tough—we finally cracked it! We could make them in flat or round and in any colour with a huge bonus that they would also be 20x stronger than normal laces—doubling our last lace!

Alex Griffiths, melon. Photo: Justin Thomas

Alex Griffiths, melon. Photo: Justin Thomas

Why did you change the formula actually? Where you unhappy with the previous one?
I’m still stoked on the strength and quality of our original laces. No other company has been able to match them. They have been running for a while now and we had wanted to do a new product, half so that our loyal customers get their requests met, but also so nobody else can catch up with us!

When you say that “the new laces are 20x stronger than normal laces, a 100% increase in strength from our last line” how do you come up with these numbers? Do you run special tests? Do you have any sort of “laces lab test,” haha? But seriously, how do you test the strength of laces?
We essentially simulate the motion that’s going on when your foot scrapes along the griptape. We use a control cotton lace from a skate shoe and all tests are run a minimum of three times per lace to build an average. Basically, we just secure the lace to a surface and repeatedly scrape it with 10cm of fresh griptape – normally Jessup or Mob as these are pretty harsh straight out the box and this is what your average skater is using. The cotton lace is normally gone after 5–10 hits. Our originals put up the fight for about 100–120 hits, but the new Formula X managed 274 hits on it’s best test, averaging out at about 250 — so we use 20x just to be safe.

I noticed something really interesting on your website: at some point, you say that stronger laces will increase the lifetime of your shoe directly. Could you explain this a bit more?
This was a total ‘happy accident’ that we discovered down the line. If you have your laces tied in a bow, then the loop hangs over the side of the shoe, conveniently getting between your foot and the board when you flip it. All that nasty power from the griptape gets soaked up by the lace instead of your shoe. I didn’t think it would have that much an effect until my shoes were still looking pretty good after a month of skating—something that would normally leave them tattered and holey.

Have you talked to shoe companies to sell your laces directly to them?
We tried to get our foot in the door with a few of them but what we ended up finding out was of all the components that go together to make a shoe, the company places the shoelace at the bottom of the budget, most of the time spending no more than 10 cents on each one, so as you can imagine they didn’t take to the idea. Plus I think that skate shoe companies have quite a lot of planned obsolescence built in to keep people buying shoes, if you make a shoe that lasts twice as long, you get half the revenue as nobody is buying that second pair they normally would. We’re still open to it! If one of the Van Doren’s is reading this right now, hit me up, I’ll give you a great price.

Is there in fact a brand that gives and/or makes better laces than the others?
I think Nike tried some special laces and the Janoski’s had leather ones to start with, but I don’t think that led anywhere for them and they returned to cotton/synthetic laces. Supra ran a range called TUF for a little while that was supposed to have tougher materials, but I don’t think that became a big seller for them either.

Phil Batchelor, hardflip over Conor. Photo: James Griffiths

Phil Batchelor, hardflip over Conor. Photo: James Griffiths

You mentioned in an email that you went greener with the packaging too. Was it important to you? Why?
I try to be a pretty eco person. Our last packaging was a resealable plastic bag which was designed for re-use (the second greenest method of production) for storing skate bits etc. but as it turned out most people just chucked it in the bin right away. Not good. This time I accepted that most people don’t care too much about what happens to their waste and tried to plan for that. The new box is made from 100% recycled card and even if people don’t recycle it, it will degrade fairly harmlessly in a landfill.

What’s in your mind for the future? Are you aiming for stronger and stronger laces all the time or do you want to expand to other products at some point?
We looked into using our materials to make super tough skate clothing, but it’s crazy expensive to do. I just want to keep an ear to the ground and see what our customers are asking for, so this is speaking directly to you KrakBox subscribers—If you try the laces and they are missing something you want, or you think you have a good idea, shoot us a message from our website or via our Insta. We read them all and if enough people ask, we will do it. Who knows what the future holds.

Moose Tarry, back tail. Photo: Matej Kardelis

Moose Tarry, back tail. Photo: Matej Kardelis

Is there any pro (in skate history) who had a special/weird relationship with their laces? Like changing them few times a day or having different colors on each foot or anything else…
Not a pro, but there was a dude at our local park that would wrap duct-tape around the whole lace part of his shoe so they wouldn’t break. You know we gave that guy some laces haha!

Do you wear your laces as a belt too? Do you recommend it, haha?
Oh for sure! I have so many goddamn laces and samples in my house it’s ridiculous. Naturally they get used everywhere they can. Plus when you see someone with a lace belt you know they are a skater and can give them a nod. Part of that big family we’re all in with our scuffed shoes and scarred elbows.

Matze Wieschermann, kickflip. Photo: Faby Reichenbach

Matze Wieschermann, kickflip. Photo: Faby Reichenbach

Danny Hamaguchi, f/s boardslide. Photo: Amrit Jain
Interview

Q&A with Sebo Walker and Danny Hamaguchi

In issue 19 of KrakMag we hit up Skate Sauce riders Sebo Walker and Danny Hamaguchi for a quick Q&A. Short, sweet and saucy. 

Name: Danny Hamaguchi
Hometown: Honolulu , Hawaii
Sponsors: Central Skateboards, APB skate shop, Skate Sauce, Nike SB, Diamond & Grizzly
Favourite spot: Anywhere in Hawaii
What first drew you to skateboarding: I had seen my brother rolling around in my driveway when I was young. Ever since then I never stopped.
Favourite sauce flavour: Siracha
How much wax is too much wax: Never too much wax!
Best thing about the Skate Sauce bag: Durable and made by the homies for the homies.
Sauciest pick up line you’ve heard or used: “What doing?”
Skateboarding in the Olympics: yay or nay: Skateboarding is in the olympics?
If you could choose any song for your own part, what would it be? Wishes-ducktails
Young gun to watch: Daan Van Der Linden
Best skate holiday destination: Honolulu or Nicaragua
What trend are you tired of: Sex change
Go to trick in a game of S.K.A.T.E:  Pop shuv
Your worst skateboarding injury: Internal bleeding from falling on a wooden ramp.
Plans for 2018: Keep skating and hanging out with friends!

Danny Hamaguchi, kickflip crook. Photo: Justin Crawford

Danny Hamaguchi, kickflip crook. Photo: Justin Crawford

Name: Sebo Walker
Hometown: Salem, OR
Sponsors: Krooked, Spitfire, Independent trucks, Bone Swiss, Skate Sauce, Drink Water, Standard Issue, Nixon, Pair of Thieves, Mob grip, Boardstix
Favourite spot: Milano Centrale
What first drew you to skateboarding: I was initially drawn to skateboarding because my older brothers did it. I was quickly hooked after feeling the freedom & creativity it offers with no rules and no coaches. Compared to all other sports & activities I played, it was so much more enjoyable and rewarding. I got lost in it in the best way.
Favourite sauce flavour: RED SAUCE
How much wax is too much wax: Just gotta adjust to it and make it happen. Too much is better than none!
Best thing about the Skate Sauce bag: Perfectly fits a skateboard. So ideal for biking or traveling and only needing your board and a couple small essentials.
Sauciest pick up line you’ve heard or used: let’s go skate
Skateboarding in the Olympics: yay or nay: I think it’s amazing that skateboarding has gotten to that point, but nay.
If you could choose any song for your own part, what would it be? Albert King – The sky is crying
Young gun to watch: Katsuya Shiratori
Best skate holiday destination: Southern Spain
What trend are you tired of: So many, but I’m a positive person so I keep that to myself.
Go to trick in a game of S.K.A.T.E:  3 shuv
Your worst skateboarding injury: Elbow or shoulder popping out.
Plans for 2018: Three or four street parts, get a cover, multiple interviews, Hollywood 16, get married, get a shoe sponsor, stay healthy & have fun!

Sebo Walker. Photo: Amrit Jain

Sebo Walker. Photo: Amrit Jain

Cover image: Danny Hamaguchi, f/s boardslide. Photo: Amrit Jain

Flo Baraban, 7PLIS creator
Interview

Founders Interview: Florent Baraban of 7PLIS

How did 7Plis start?
First, I’m a passionate skater and an optician for a living, and 7PLIS started when I created my first tie clip and cufflink (2012) with recycled skateboards to wear at my job! So then I had the idea to make glasses, given my professional experience in optics.

Why skateboards?
Skateboards are colorful, easy to find and free. Each board is unique and the curves are perfect for eyewear.

How does your background in optometry help with what you’re doing now?
My background in optometry is very useful in terms of ergonomics and for all the measurements. Furthermore, optometric knowledge allows me to adapt a visual correction on all the 7PLIS frames.

7PLIS processHow long does it take to make a pair of glasses? What is the process?
It takes about 2 days to make a pair with a case and a little recycled glasses keychain (same board, same shape). First, I take off the grip of the board. Next, after having cut the face and the 2 arms, I refine them with various tools for about 3 hours.

They must then be oiled in 5 different baths in order to saturate the wood moisture and ensure their durability. Unlike varnish, this technique allows the wood to retain its natural feel. Also, because the material is alive, it can continue to evolve on the face of the wearer, unlike a varnish which will freeze the wood evolution!

Do you use every part of the board, or do you end up with some scrap wood?
Scrap wood allows me to create rings, cufflinks, tie clips, USB keys, earrings, camera shutter buttons, keychains, watches, etc… All the wood that isn’t used is recycled into paper to make my labels. So I think there is only about 5% woodfall which can be reduced to make paper, so I use it all!

How many different products can you make out of one board?
With one board I can make about 6 glasses, 2 watches, 10 rings, 10 cufflinks, 10 tie clips, 2 USB keys, and some earrings.. If everything is perfectly in its place, we can make lots of things with only one!

7PLIS

You offer many different recycled skateboard products. Who is your biggest distributor?
My biggest seller is 7PLIS.fr and an optician in the Marais district, Paris, France.

Once the product is complete, is it still connected in any way to the original board?
Yes, you can read the skateboard history on the box of each pair of glasses: the name of the skater, their best tricks, the spot where the board was used most, and the brand! On the back of each watch you can also see the name of the skater.

7PLIS watches

Your products include repurposed boards and bearings. Any ideas to include wheels or trucks in the future?
Yes! Right now there is already a handle with trucks and a card holder with wheels in my workshop, maybe some other ideas in the future!

What are your feelings about recycling/repurposing things in general?
I think that in general it’s a very good thing to recycle for the future of our planet. However, I often feel that recycling is done badly. That’s why the bottom line of my thinking is to prove that recycling can be premium and very well finished.

What is your biggest piece of advice for readers who want to start a brand/company?
Know what you bring different to the table from everyone else, and cultivate it!

7PLIS sunglasses

Last but not least, could you give us some info about yourself: Where are you from? Where do you live? When and how did you start skateboarding?
I’m a passionate French guy, 30 years old. I started skateboarding at 12 at a small village skatepark and in Nancy city (France) and never stopped. I also love snowboarding and I work at night in my little workshop at the bottom of my small family home garage. I worked as an optician for 3 years before embarking on the 7P adventure! Now I’ve lived in Seichamps, France (North East) for 7 years and when I was young I lived in French Guiana and Lebanon.

This interview was originally featured in the printed KrakMag issue 19 that shipped with the 3 Years KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Jake Baldini, boardslide. Photo: Max Zahradnik
Interview

Interview: Adult Inc. team rider Jake Baldini

Where did you grow up and when did you start skating?
I was born and raised in Bangor Pennsylvania, a really small town 90 miles east of NYC. I had little plastic skateboards from the 1970s around my house my whole life from my aunts and uncles and I was riding those as far as I can remember but I don’t remember when exactly I got my first real skateboard. I think it had completely taken over by the time I was 9 or 10.

Jake Baldini. Photo: John Shanahan

Jake Baldini. Photo: John Shanahan

You’ve obviously started with Adult right from the very beginning. What’s been your involvement in bringing the brand to life?
It’s still the very beginning. I was able to go along to the manufacturers warehouse and see the operation and be involved in deciding on shape and size, which was fun. It’s still so new… Anthony is open to a lot of different ideas and making it fun though so we will all be involved as it progresses.

Anthony told us you were especially vocal in wanting the company to be East Coast rooted. Why was that important to you? What do you think it is about the East Coast skate scene that makes it special?
Well it is rooted here, this is where we live and generally skate. It didn’t make sense to me to have the skateboards made in California or somewhere else by some people that are over there. Chapman has been doing it for a long time and the warehouse is located on Long Island so we can actually go there, communicate with the people who are doing it where we are doing it. Skateboarding here is just different, it’s been said a million times but there is a certain aesthetic, it’s obvious. There are a lot of skaters here doing cool things, making cool videos because they want to and there is nothing to be had in return as far as the industry goes because there isn’t really one on this side of the country. I don’t know if that makes it special but it’s definitely different.

Jake Baldini. Photo: Mac Shafer

Jake Baldini. Photo: Mac Shafer

What was it like filming ‘Back Pages’? Was that your first time skating and filming with the other guys on the Adult team?
That was all footage we collected with different filmers and gave to Sam McCormick who edited it. I haven’t met everyone yet.

Do you consider yourself to be good at ‘adulting’?
That depends on what “adulting” really is. I’ll go with yes.

Jake Baldini, ollie. Photo: James Juckett

Jake Baldini, ollie. Photo: James Juckett

Jake Baldini, backside flip. Photo: James Juckett

Jake Baldini, backside flip. Photo: James Juckett

Cover image: Jake Baldini, boardslide. Photo: Max Zahradnik

This interview was originally featured in the printed KrakMag issue 18 that shipped with the Love KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Interview

Artist Feature: Emmanuel Camusat for Getta Grip

We loved our previous collab with Damian from Getta Grip so much that we knew from that day we had to do it again. Meanwhile, we were extremely lucky that Manu, the art director behind Diligent Skateboards [remember the collab’ wheels we made last Xmas?], was inspired by our logo and he sent us some awesome twisted versions we loved so much. We reached out to him and asked to put one on grip tape, sprayed by Damian himself. We included the grip in our 3 Years box along with this interview in issue #19 of KrakMag.

Hey Manu, could you introduce yourself?
Hi, my name is Emmanuel Camusat AKA Imaurf Emmanuel_Paul; Emmanuel_Paul and Emmanuel Polymorph. This is an old thing from my days at Beaux-Arts [French art school] in order to justify why I was doing very different things. I graduated from the Beaux-Arts in Qimper [north west part of France] in 2000, I’m 46 years old, and I’m an artist and a teacher at the art school in Chateauroux.

How long have you been skating? How did you start?
I started skateboarding in 1986 and I skated straight through to 1992. When my father died that year (I was 20 years old) I put skateboarding aside, my mind was somewhere else. I consequently stopped for 20 years. During that time, I was still landing some ollies every month just to tell myself ‘you’re still a skateboarder’, so I never completely stopped but that was still a proper pause. Then I really went back into it in 2012 when my first son started walking. I put him on a board, then myself, and bang: I missed it too much so I became addicted again.

How long have you been drawing/painting?
I’ve been drawing for as many years as I can remember. I was hungry for comics and I didn’t get out of my bedroom really often when I was a kid so I drew. Nothing crazy but it was non-stop. Then I started skateboarding and I made some logos on my griptape, then on my clothes, etc… Then I started working. And then again: my father’s death, 3 years of being lost, and it clicked. The act of creation was way too important to me. I couldn’t forget that, so I consequently applied to a prep school in order to enter into the Beaux-Arts later on. I was enrolled in the same prep school in Chateauroux in which I teach right now. Then I moved to Quimper and I’m fully into creation now.

What inspired this Krak graphic?
That one was part of a huge series of different logos. I had my little eye-based characters in mind and they started to invade my skateboarding pictures, then I got some geometric forms, then some logos, and in the middle of all these things, the Krak logo. It’s always an evolution for me, I jump from one thing to another, always in motion.

You’ve surprised us many times with some twisted/hijacked logos. Do you especially enjoy this type of drawing? Why?
As I was saying above, I always try to be in motion. I’m also a bit of a workaholic so once I draw something, I have to test it many times, I have to try a lot of different combinations, I have to literally run through the whole thing. So I make a lot of tests, I twist things, and since the thing is in my mind all the time, I need to take it out. Otherwise it consumes my days. I play with the different versions, I fill out the inside of the logo, then I fill all the negative space. The Krak logo was perfect for this little game and I can tell you: you haven’t seen most of the drawings, haha!

I love these drawings because they’re instinctive to me. It’s a kind of meditation. I don’t think… it’s like I draw them to warm me up before going into more complex work. Drawing and skateboarding are the same to me. One paper, one picture, it’s like an obstacle. My pen, my paintbrush, they’re like my board. I have some tricks in my bag that I know, that I manage perfectly, so I start with them to warm up. Then I try some bigger stuff, harder, until I reach the point where they become warm-up tricks; that’s what happened with my logo-based drawings.

We actually see a lot of hijacked logos out there, what do you think about this trend?
In my opinion, it’s because we’re literally surrounded by logos and brands all the time. So quite naturally, the logos are one of the first things that come into mind. That actually proves the strength of those who created them in the first place. I like the idea of ‘invading the invaders’. It’s not a battle, per se, but rather a way to identify yourself, to highlight where influences lie.

Some of the drawings you do remind us of Ed Templeton graphics. Do you draw any inspiration from Toy Machine?
Hmm yes and no. I really like his work, there is something very strong in it but his characters are typically derivatives of themselves. It starts with a monster which eats some skateboards, then step by step it becomes something more liquid with some extra mouths, then extra eyes, then the extra mouth disappears just to leave the extra eye. I’m totally aware that there is some similarities, especially around the cyclops family. But to be honest, and without faked humility, I think that while the design is often similar, the content is not. And he’s doing things way better than me isn’t he?

What are the pros and cons of using boards as a medium for art?
Pros: the form factor. You have to keep in mind where the trucks will be, the used and scratch zones, and the result is a huge and very interesting challenge. It’s always super cool to see your drawing under a rider’s feet. When you think about it, they liked your work enough to buy a deck. The skate shops become sort of art galleries to showcase your art.

Cons: I can’t think of any. I could say the fact that you destroy the canvas over time but I actually find that pretty cool. Consequently, it gives another meaning to your design. For instance, I drew some cows for an American company named ‘Crucial Skate Company’ and at the end, that became a ‘roast beef’ series that I really enjoyed.

What do you like to draw aside from skateboarding?
Everything. I like drawing everything; all the little daily things. I always have a pen and a notebook with me. I draw in waiting rooms, during conferences, during meetings, I draw everything and everyone I see. I enjoy ‘series’ of things, like drawing something so many times that you make it disappear.

How did you connect with Diligent?
I’ve known Florent for a while. Hey, he even told the story in his interview in the KrakMag. I used to ride with my friends in front of his house and then sometimes he rode the mini-ramp that we built ourselves, just next to an abandoned factory near the train rails. Then we sort of lost each other, and recently we bumped into each other. Since I was doing a lot of different things, he asked me if I was down to make something for Diligent and voila, here we are.

Who are your biggest influences in art?
Wow, there are so many. My biggest influences come from literature: W.S. Burroughs, Georges Perec, Jack Kerouac; then from music: Pierre Henry, Pierre Schaeffer, Steve Reich, John Cage. Then there is: Marcel Duchamp, Picasso, Ed Ruscha, Joseph Kosuth, Max Ernst, Botticelli, Le Caravage, Richard Fauguet, Wim Delvoye, the Chapman brothers, I could go on like this for hours. Bottom line is: I’m really into experimenting, innovation and the intention being more than the pure beauty of the realisation. Even though there are some wonderful things in the stuff I just mentioned, I also think it’s deeper than what we see, that’s what resonates with me.

If you could do a board graphic for any skater, who would it be?
Hmm if I don’t think too much about it I’d say: Natas Kaupas, Rodney Mullen, Steve Caballero and Ray Barbee; they’re my young age idols haha; and Louie Barletta as well. Then I think more about brands, in terms of mindset and the atmosphere: Toy Machine for instance (let’s go back to Ed Templeton) and Enjoi.

What is your biggest piece of advice for readers who want to make a living out of drawing?
To be honest, I’d love the readers to give me advice about that, haha, because I can’t say I live from my drawings. Jokes aside, I think you should work in an authentic way, be genuine and sincere, stay open and don’t focus on one thing only. Keep experimenting, always; and last but not least, find a real job on the side, haha!

This interview was originally featured in the printed KrakMag issue 19 that shipped with the 3 Years KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Adult Inc
Interview

Founders Interview: Anthony Pappalardo of Adult Inc.

Inspired by the likes of Phelps, Gitter and Pushead, Anthony Pappalardo kicked off his writing career contributing to Slap at the ripe age of 19 and went on to write multiple books covering the hardcore music scene. These days he’s a contributing writer for Jenkem and Vice, and he’s just recently launched the new East Coast rooted skate brand, Adult Inc. To celebrate, we’ve teamed up to bring you a KrakBox exclusive Adult Inc. pin and tee! We also took the opportunity to talk to Anthony about being raised by skateboarding, music and bad tv, and how it’s shaped him and the brand.

Jerry Mraz. Photo: Patrick Buckley

Jerry Mraz. Photo: Patrick Buckley

Let’s start with some background details: when and how did you get into skateboarding, when did you become a writer, and when did you put the two together?
Do you remember the movie Thrashin’? It’s not good. Much like Gleaming the Cube/A Brother’s Revenge was also trash, but those two movies along with the much more iconic Back to the Future got a lot of ‘80s kids into skating or at least landed them a Christmas/ Holiday complete.

Check this out though, the female lead in Thrashin’ was played by Pamela Gidley, who was a beauty pageant winner and from Salem, NH, the town my family moved to when I was 10. This was a big story in the local paper. I guess she got some loot, because she bought a DeLorean—the exact car in fucking Back to the Future. It sat in front of this suburban ranch home for years and was about half the length of the home. Anyway, like most kids I asked for a skateboard one Christmas, but unlike most of my friends, I actually rode it all the time—in my basement, in my garage, and on the streets when the snow melted. New England winters suck. The hardest part wasn’t even the actual skateboarding, but rather, finding people to skate with until you get your driver’s license—at least for me, as I lived in a place without public transportation that would take you to a city.

On the East Coast, specifically the Northeast, there weren’t many devoted skate shops yet—it was mostly BMX shops that carried skateboards. I rode my bike to this spot called Flyin’ Wheels and got an issue of Thrasher. That was a big deal. I immediately subscribed and devoured every page until the next arrived, along with getting a free Skate Rock cassette with the sub—a real introduction to this imaginary culture that only lived in my head. More importantly, I was reading about skateboarding written by skateboarders, as well as music that I had only heard of in passing… I mean fuck, I was 12 or some shit.

Adult Inc

Phelps. Gitter. Pushead. Here’s why this trinity was important. Jake Phelps had lived in Boston and was a legend before working for Thrasher and was a roadie for SS Decontrol, arguably the most important hardcore band from the city. Mike Gitter published his own zine called xXx and parlayed that into a freelance music journalism career and later A&R lane. He was also from Boston and wrote for the mag. Pushead had the Metallica/Zorlac connection and he was also an incredible writer, who captured what a band actually sounded like. OK, he was in SF, but it didn’t matter. Knowing that some of the roots of all of this connected back to something local made it more tangible to me.

I started working on my own terrible zines, then contributing to better ones, before I was introduced to Lance Dawes at Slap, through I believe Vern Laird and Sergei Trudnowski—I’m foggy on that. Dawes had a deep hardcore history, growing up in the Washington, D.C. area and he allowed me to submit some music reviews to Slap, as well as later letting me write about some skate events and interview bands. I was 19 and contributed to Slap into the early 2000s. I’m scared to read most of that stuff—I’m sure it was full of cliches and poor grammar, but it didn’t matter, as that opened things up for me and I actually got paid.

Brian Douglas. Photo: Zander Taketomo

Brian Douglas. Photo: Zander Taketomo

You’ve also played in hardcore bands and been involved in that scene—including writing a few books about it—did music and skateboarding go hand in hand when you were growing up? Did one influence the other?
For sure, but I think that there’s a bit of revisionist history in that the connection to hip-hop and rap gets left out of this Southern California fairytale. Contextually, as the first wave of hardcore is fading, rap/hip-hop forces its way into mainstream culture. That was equally vital and exciting, even if—at least in the Boston area—it wasn’t experienced in all-ages matinees. In the same way that we’d search out punk singles, we’d look for hip-hop 12”s or rare B-Sides. I mean, if you saw Plan B Questionable, you wanted to know who Hieroglyphics were as much as you wanted a Firehose or Dinosaur Jr cassette years prior. Boston historically had a big hardcore scene, but around 1990 it shrunk a bit, so if you saw someone at a show who looked like they skated, chances are you run into them at a spot and you became friends.

Skating and hardcore punk were similar in that they made you travel outside of your town—once you got a taste, you wanted to experience it other places. You want to go to CBGB and skate the Brooklyn Banks, etc. Later getting to go on tour and play so many historic venues as well as legendary skate spots was a trip. I mean, fuck, we played Gilman Street in Berkeley, CA and there ended up being a skate contest in SF. That was the first time I saw Mark Gonzales skate in person. Fuck.

Jerry Mraz. Photo: Jonathan Mehring

Jerry Mraz. Photo: Jonathan Mehring

So you’ve just launched your new skate brand ‘Adult’—congrats! You told Jenkem that when the opportunity to start the brand came up you hesitated because there are so many brands already, but then you decided you were overthinking it. Did you just decide to take the gamble or did you realise that there was a gap you could fill?
Honestly, it will work or it won’t. I try not to stay in my own head. The skateboarding industry is a lot like memes at this point. Sometimes I look at the shit and wonder what it even means—am I too old to get the humor? Is that what a 16-year-old somewhere in the world likes? We just stepped back and made what we thought would be interesting and looked right on a skateboard. The entire idea of starting a company where the profit margins suck is counter to capitalism, so in that sense, it’s not even a business. It’s not a hobby either, it’s a creative outlet, so I look at a brand like I would painting or fine art. How many artists make money in their lifetime? Well, sadly, mostly the shitty ones do or at least the ones I don’t find interesting. Ha.

You threw around ideas for the brand with artist Noah Butkus and he art directed the video ‘Back Pages’ which you launched with. Is he responsible for all the graphics in the first range? What is it about his aesthetic that you like and why did you think it was right for Adult?
Noah is one third of the brand along with Cortney Miner. He’s the visual identity and will be creating the brand’s aesthetic as long as it exists. What attracted me to what he does, is that it has a familiarity, but it’s distinct. It’s his own thing and language that I think translates into what looks good on a skateboard. We set up this guardrail of using a little restraint and trying to create some tone without giving it all away. Are you really going to outdo Cliver or McKee? Is that even possible in this current landscape/post-analog world? It’s similar to the advent of rip-off graphics in the early-’90s—World Industries owned that, because they put a spin on it, while other companies were looking at a fucking Lay’s Chips logo, wondering what rider’s name started with an “L.”

When you look at what Jason Dill has done with FA/Hockey’s aesthetic, he really had a vision to fill a void, so if you want to play in the space, you not only have to create something more compelling, but you’re against a company owned by two of skateboarding’s most recognizable personalities, with the deepest roster. Good luck. That’s suicide. For Adult, it’s more about thinking of new ways to communicate without being too fucking extra at the same time.

Adult Inc skateboard

I’ve read that you were into B-grade movies and old Marvel cartoons as a kid and I can see some of this in the look of Adult. That, and the collage DIY style reminiscent of the hardcore scene. Was there much thought put into the brand aesthetic or was it the natural direction based on your own tastes and influences?
On one hand, I firmly believe that everyone inherently has a voice and when you try to change it, rather than refine it, it’s counter to the creative process. Conversely, anyone in my age group that got into skating, punk, indie, whatever, probably had the same experience. We were latchkey kids, raised by an era of television when cable wasn’t in every home, so you just watched what was on. The later the day got, the weirder the programming. You’re some kid drunk on sleep staring at the USA network at 1AM, watching a movie that probably shouldn’t have gotten made. It’s slightly off and slightly right on. So there’s that.

That commonality is automatic and you can’t control it, but we also both agreed that we wanted to own our visuals. Why are we going to pay to print other people’s art that wasn’t created with skating in mind? That’s been done. Also, nostalgia is a game for old people. I may be old, but I’m not interested in recreating my youth or thinking Adult should be like H-Street or Santa Cruz. I mean, let’s be honest, a lot of H-Street’s graphics kinda sucked—it’s easy to remember a Hensley graphic, but who the fuck is scouring eBay for a John Sonner board?

Adult Inc skateboard

The t-shirt you’ve done exclusively for this KrakBox has a hardcore album reference. What’s the story behind the design?
The “spit” graphic is something Noah drew up that immediately felt right for Adult and is a character that we can evolve. As far as the reference, it was a nod to a time, put in a new context. It’s actually less about Greg Ginn or Black Flag, but the colors and typography on that Gone album. The hope is that someone connects the dots and digs that record, but it’s kind of an outlier in that those references aren’t really in the line at all.

Adult Inc

Also, Gone took that line/sample from an Elvis track called “Milk Cows Boogie,” so it’s that tradition of reappropriating, as much as it is a little homage. His version came out in 1955, pre-dating the King getting real, real gone himself.

Tell us about that bag of sketchy polaroids you found in the woods as a kid.
Actually, there was this overpass near my house and depending on the water levels, you could walk across this creek or stream or whatever, if the rocks were poking through. Real suburban idiot shit, because they were usually slippery and you were bound to fall. Some creep had to have planted them or at least sent a perved out “message in a bottle,” because stuck on one of these rocks was a clear ziplock bag filled with Polaroids. I grabbed the bag and jumped back to the shore, only to find several pics of some hairy guy’s junk. My brain was thinking “boobs,” but then it was an uncircumsized dick, so that was a bit anticlimactic. I guess the experience would have been way different if I were attracted to men, but that wasn’t the case. One’s trash truly is another’s treasure. But honestly, I still believe some lurker saw us always fucking around down at this place and planted them.

Frankie Nash, 180 50-50 from flat. Photo: Leo Menezes

Frankie Nash, 180 50-50 from flat. Photo: Leo Menezes

The team consists of Jerry Mraz, Frankie Nash, Brian Douglas and Jake Baldini. Why did you choose these guys?
They’re East Coast, they’re all different, but they all share the thread of telling this story. Most importantly, they all have been so patient and trusting of us so far and have been giving real, unfiltered feedback. For example, Jake was really vocal about wanting the brand to work with Chapman Skateboards and really continue the lineage of East Coast skateboarding, as well as work with someone who really put this on the map. That’s what’s really important to me. We went out to Long Island, looked at concaves, and just shot the shit, taking in the magnitude of what they’ve been able to do for skateboarding. The place is a lowkey museum.

Lastly, where can we get our hands on the first Adult range?
For this first drop we’re only selling directly to shops—no online sales direct to consumer. Yup, another fucking dumb idea, but hopefully it builds a little synergy with the local shops that are so vital to skateboarding. We’ll eventually sell online, since not everyone is near a shop, but for now, if you want Adult, tag a shop on our Instagram or ask your local politely—don’t be a punisher.

Adult Inc

This interview was originally featured in the printed KrakMag issue 18 that shipped with the Love KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Skateistan South Africa Skate and Create students. Photo: Tim Moolman
Interview

Sk8ology x Skateistan

We love Skateistan more and more over time. We met them in Berlin a few years ago and immediately fell in love with their work, dedication and true love. That’s why we picked up a special Sk8ology x Skateistan carabiner for this mix. We’re stoked that their mission resonates with more and more people in our community.

Tell us about the Skate Carabiner Tool. What was the inspiration for it?
At my previous company I created the UNIT “T” Tool. It does everything except cut grip tape but it’s too big to carry. I wanted to design a skate tool that was a combination of ninja butterfly knife and fully functional skate tool… the engineering firm I was working with really didn’t want the liability of skate tool combined with an instrument of death so we did some research and settled on the carabiner form. The design allowed us to drop a ton of weight, act as a keychain/bottle opener, and always be available for quick tune ups. In addition, it works great to hang your backpack high up so you can see it from wherever you are skating. It came with one trade off: It’s a pain to build up a complete from scratch with it simply because it’s a “tune up” tool… not a “build a complete” tool… oh, and since I’ve had mine, I’ve never lost a set of keys!

Skate and Create Girls Session in Phnom Penh ©Skateistan

Skate and Create Girls Session in Phnom Penh ©Skateistan

Why did you decide to partner with Skateistan for this product?
Long story short, they bring the joy of skateboarding to places where “joy” is in very short supply. Go to the website, YouTube ’em, if you are not touched by the impact they are making then you are not human. Everyone that backs Skateistan is legit: Thunder has a Skateistan Truck, Zero makes boards for them, Spitfire does a wheel, Tony Hawk & Jamie Thomas sit on their board of directors. We said, we’d be honored to be their Sk8 tool supplier/licensee so we started making them and paying them a royalty. We’ll back them forever.

Sk8ology carabiner

Skateistan - Empowering youth through education and skateboarding

A short version of this interview was originally featured in the printed KrakMag issue 18 that shipped with the Love KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Lisa Whitaker of Meow Skateboards
Interview

Founders Interview: Lisa Whitaker of Meow Skateboards

Lisa Whitaker has a long and impressive history in skateboarding. Though you might not recognise her name, if you follow women’s skateboarding you will surely know her work. Lisa has filmed for a bunch of female skate videos including the legendary ‘Getting Nowhere Faster’ by Villa Villa Cola. She also founded Girls Skate Network and works with the Women’s Skateboarding Alliance. In her most recent venture, Lisa founded Meow Skateboards, which supports one of the best all-female skate teams in the world.

Lisa Whitaker behind the lens

Lisa behind the lens

Why did you decide to start Meow and what were your goals for the company when you first set it up?
My husband had the initial idea to start a company after getting a tax refund. He grew up skateboarding as well and thought it would be a fun project we could work on together.

For me the spark was being at one of the biggest contests with some of the top female skateboarders in the world and realizing a majority of them didn’t have board sponsors and even the top three on the podium were only “flow” and not officially part of the team. I skated for Rookie Skateboards in the late 90s, which was an awesome opportunity for me; now I was in the position to make something similar happen for the next generation.

We weren’t setting out to make a “girls” skate company. We just wanted to start a company for fun that would support a female team, give them something to be a part of and a platform to be seen.

As the gender gap in skateboarding closes, do you see Meow ever sponsoring guys?
I don’t want to compete with things that are already being done and done well. My passion has been filling this void. I’m very excited by a future where a company like this won’t be needed and I’m open to changes as long as we’re doing something unique.

 

Lacey Baker, wallie. Photo: Anthony Renna

Lacey Baker, wallie. Photo: Anthony Renna

Where did the name ‘Meow’ come from? Being a corgi owner, I wouldn’t pick you as the “crazy cat lady” type…
At the time we were trying to come up with a company name a lot of my friends were saying “meow” to each other instead of “hello”. I’m not even sure how that all started or if there was another meaning to it… I was just hearing it a lot and thought it would be a fun name. I also love cats and would likely be a “crazy cat lady” if my husband wasn’t so allergic to them, but don’t tell that to Milo (my corgi).

You have an impressive team of skaters including Lacey Baker and Vanessa Torres. What do you look for when considering skaters for the Meow team? How much of it depends on skill vs. attitude and personality?
I love our current team, we have such a great mix of amazing skateboarders and personalities. It is hard to put in words what I look for, but I know it when I see it. Skill, style, trick selection, speed, personality, self motivation, ability to create content (photos/videos) and sometimes location all factor in.

Mariah Duran, kickflip. Photo: Alex Coles

Mariah Duran, kickflip. Photo: Alex Coles

Do you run Meow entirely on your own? How do you find the time (you have a kid now too!) and the motivation to do it all?
My husband helps pack orders when I have my hands full and he designs the catalog. Other than that I do everything myself… usually in the middle of the night when my son is sleeping. Lack of time is my biggest struggle right now, but I know he won’t be this small forever so I’m enjoying my time with him. It doesn’t take much for me to stay motivated because I love skateboarding and all the people it keeps me connected with.

Last but not least, where can people get their hands on Meow products?
Over the last year or so we have opened several distributors, so our product can now be found around the world. If your local skate shop doesn’t have what you are looking for in stock then you can ask them to order it for you or get it on our website.

Kristin Ebeling, b/s smith. Photo: Tim Urpman

Kristin Ebeling, b/s smith. Photo: Tim Urpman

This interview was originally featured in the printed special edition Yeah Girl KrakMag that shipped with the Yeah Girl capsule box. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Krak Socks
Box

Skate socks by Krak

A lot of people don’t usually put too much thought into their socks when they get dressed each day. They assume people from the outside don’t really see them, so why bother. Of course there’s some truth in that. But as skateboarders our socks are an essential part of our wardrobe. And though it’s usually a case of function before fashion, we can definitely appreciate a fun pair of good quality, unique socks.

That’s why in the past we have shipped some pairs of Stance socks (amazing comfort); some Toy Machine socks (we love their style) and Enjoi socks, for example. Our feet are special—we’re skateboarders after all—so we want to make sure they’re covered in nothing but the best. Our socks connect our feet to our shoes, which connect us to our boards, which connect us to the world.

If you can read this, bring me my skate shoes

“If you can read this, bring me my skate shoes”

That’s why we decided to make our very own Krak socks for our ‘Xmas’ KrakBox. So pull your socks up! If you’re lazing around with your feet up then it’s time to put on your skate shoes and get out and roll.

These Krak skate socks were included in the Xmas KrakBox. Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Amrit & Spencer Fujimoto, 2016 NYC. Photo: David Serrano
Interview

Founders Interview: Amrit Jain of Skate Sauce

If my math is correct, this year is the 10 year anniversary of Skate Sauce. When you started the brand, where did you imagine it would be at this point in time?
Yes this November will be 10 years since I started Skate Sauce. That’s such a trip to even say. Time flies! I have always been an ambitious person so back then I imagined in 10 years the brand would be doing worldwide tours, in the big magazines, have a huge warehouse with a TF and I would be able to work on Skate Sauce full time without depending on a side job. Now that I am here, none of those are happening, haha! But that’s ok. Over the years I have learned so much and understand why we are where we are. The knowledge I have gained and the fun in growing a company is priceless. At the same time I know what I have to do to get to that goal – get an investor to throw down some serious loot.  At the moment we are actually entertaining that idea but I honestly have enjoyed building the brand from the ground up using only the money we started with and whatever profit we made put back into the brand. It may be a little slower growth but I believe it’s kept us around longer than a quick investment that builds hype but may not last. Specially with the way the industry has fluctuated over the past 10 years.

Yeah, surviving as a small business in the skate industry for that long is an accomplishment in itself. What’s the secret?
Patience and persistence. And being smart with how you spend your money. I remember reading some business article 10 years ago that asked the question: if you had $1,000,000 to spend on your company, how would you spend it? They produced two examples. One example was spending that budget in 2-3 years to create a huge amount of hype – ads in the mags, tons of product, pay to have the top Pro skaters, etc. The other example was spending $1,000,000 over 10 years. In their conclusion the company that spent the $1,000,000 in 2-3 years wouldn’t have enough time to build a solid following and value versus the company that’s around for 10 years. That resonated with me a lot. It made me think of companies like Independent Trucks, Bones, etc and how they are the go-to’s, not only because they make quality products, but because they are household names, they have been around so long. So for us we didn’t have a $1,000,000 investment or anything close, but I used that formula of just slow but sure growth. Starting small and growing at our pace – taking the time to see what products work and don’t work, analyzing the industry changing to things like social media and developing an understanding on how to tackle those challenges.

Gavin Nolan, frontside noseblunt, 2016 NYC. Photo: Amrit Jain

Gavin Nolan, frontside noseblunt, 2016 NYC. Photo: Amrit Jain

Is it still a one man show or do you have a team working with you behind the scenes now?
It’s pretty much still a one man show.  It was easier in the beginning but it has been a bit tricky now that we have grown so much.  There is just so much to do from filming new videos to editing them, shooting photos for catalogs and ads, designing new products, making new graphics, sales, overseeing production, accounting, marketing, etc etc. I handle it all while working a full time job at SLS & ETN. But now we are slowly starting to try to build a team. I have a friend named Freddie Lonka who is a rad skater from Denmark and has been helping me lay out the catalog this year. I’ve been looking for a graphic designer for some time now, but I am picky and it’s hard to find someone that will work with our budget and make the type of graphics we like. Also looking for a salesperson. So if you guys know anyone send ‘em our way!

Damn, you’re a busy man! Ok, so if there are any qualified people reading this, how can they get in touch?
Either DM us on Instagram @skatesauce, or DM me @amrit, or email me: amrit@skatesauce.com

Skate Sauce is, in all seriousness, pretty big in Japan. What led to this and how did you first connect with the Japanese riders on the team?
Yea Japan is SAUCED UP!!  The brands success there has helped us grow so much. It all started with a pretty known Japanese skater named Yuto Kojima. He came to live in LA for 5 years and we became friends.  He was the life of the party and actually brought all the LA crews together because he was friends with everyone. Around 2012 a distribution from Japan reached out and wanted to distribute the Sauce.  From there it was really rad to see how much effort the distro put behind the brand. They helped us get ads in the big Japanese mags and built a whole team of really good Japanese skaters. But it all started with Yuto. He was the first Japanese rider and then worked with the distro to help us build a solid team. I was fortunate to meet all of them in 2016 when we did a mini Japan tour and they were all some of the nicest dudes I’ve ever met.

Japan team, 2016. Photo: Amrit Jain

Japan team, 2016. Photo: Amrit Jain

Any funny stories from that tour?
Yes it all had to do with one of the Japanese Skate Sauce riders whose nickname is Junyafire.  For some reason he kept saying DAAAYYYYYUUUMMMMM… TIGHT. Maybe he had just learned about that East Coast slang word TIGHT, but he kept saying that phrase whenever something happened – whether it was someone landing a trick, eating good food, etc etc. And the way he said it was hilarious. You can see some of it in the credits of the Skate Sauce Japan Tour on Youtube.

Let’s talk about your job at Street League and ETN… What do you guys chat about at the water cooler?
Haha currently sitting at my desk looking at that water cooler as I type this… making me thirsty! Working at SLS & ETN has been a dream come true.  Besides wanting to start my own company, I have always wanted to work in skateboarding. I had a brief stint in 2008 before I started Skate Sauce helping Steve Berra build The Berrics as their first official employee. But when I was approached to work for SLS at the end of 2014 it changed my life.  They asked me to run their social media because they liked the way I did social for Skate Sauce. And because of my extensive knowledge of skateboarding I was also able to help contribute to building SLS – from course design to invited skaters to format to judging, etc. In 2016 we started working on the ETN idea and vision. In 2017 we launched ETN and it’s been a fun experience trying to do something new in skateboarding.  As far as water cooler talk, it’s actually a lot of fun games of skate with the other employees, shredding the park, coming up with new ideas for shows, talking about skating, the industry, racking our brains for days to pick the Trick of the Year, etc, etc. Between all of that and running my own skate company, life is currently a dream come true.

Has the inclusion of skateboarding in the Olympics had an impact on your role there or on the general office vibes (or politics)?
Not so much actually. Maybe next year since that will be the year before the Olympics.  It’s talked about in meetings for sure, and there is a plan I can’t discuss at the moment.  If anything it will help SLS grow which is a cool opportunity. Office vibes haven’t changed one bit.  At the end of the day it will be an event that goes down once every 4 years so I am not too worried about it. It’s not stopping me and my friends from having fun skateboarding!  I just wish I could help make it cool as I am not sure who is in charge of setting up the actual event. As for politics, yea I hear it when I’m out and about at industry parties. There are the die hards that are like, fuck that shit it’s going to ruin skateboarding, the optimistic ones who see the benefits, and the neutral ones who just don’t care and are going to have fun skating no matter what.

Amrit, Oscar Gronbaek, Tom Penny, 2017 Copenhagen

Amrit, Oscar Gronbaek, Tom Penny, 2017 Copenhagen

You’ve been shooting a lot of photos lately… I scoped some cool ones from Copenhagen Open on your Instagram. Do you just shoot for fun or does it tie back into your work with SLS?
It’s mostly just for fun. Ever since I picked up a video camera in 2004 I have been into videography and photography. It was mostly video up until 2010 when I got a Canon 7D and started shooting HD videos while also being able to shoot crispy photos. At the time websites and blogs were still big so I would use the photos for the Skate Sauce blog or for social media or our catalogs. When my HD cam broke in 2014, I started just shooting photos & videos on my iPhone.  Working for SLS in 2015 I pretty much traveled the world with an iPhone and since I had a background of videography & photography I was able to just shoot stuff on my phone and post it instead of waiting for the SLS photogs & filmers to send me stuff. So it does tie back to SLS to a certain extent. In 2016 I bought a Canon AE1 film camera which came out a year after I was born – 1984! That one has been so fun to shoot photos on, like those Copenhagen Open photos.

What do you prefer to shoot, film or digital?
Since everyone has gone full HD/4k/etc I thought it would be cool to go back to shooting photos on film and filming with a VX video camera.  It’s been pretty fun because unlike digital where you see what you shot right away and can fix it, you have to know your shot/lighting/etc for film and cross your fingers that you got the shot. So it’s fun getting the roll developed and seeing if you shot it right or fucked up. And if you shot it right it just looks so dope and classic. Same with VX – the sound of skating is perfect and I just like that raw older look. But I still have fun filming HD on my iPhone 7! It’s a trip to see how good the phones have become at shooting photos & video. As for preference, I like to just balance them both out.

Luis Tolentino, backside powerslide, 2016 NYC. Photo: Amrit Jain

Luis Tolentino, backside powerslide, 2016 NYC. Photo: Amrit Jain

When we spoke to you way back in issue 4 of KrakMag you mentioned you weren’t filming as much as you wanted to. Are there any Skate Sauce videos in the works at the moment?
Yea I def still don’t film as much as I want to. I have been trying to change that but it’s tough these days. Everyone has a camera now so a lot of the guys get tied up shooting other projects. On top of that they don’t always want to film VX and have to wait months for an edit to come out which I totally understand. So I somewhat get it out of my system by filming on the phone, but I truly miss working on a big project over a few years, having the premiere and putting out a DVD. With that said I filmed some sick VX clips in 2016 with a bunch of the guys in LA and Barcelona and have a 4 minute edit called SHAOLIN JAZZ thats marinating at the moment [fresh out the oven, see below! – ed.]. I’m putting the final touches on it and then releasing it in the next few weeks. After that I want to try to work on more smaller projects. Maybe just film over a weekend or two and then put that stuff out after a few weeks instead of trying to work on larger projects.

Lastly, what are you excited for in 2018?
I’m excited and thankful to still be able to do what I do and to ride a skateboard down the street. Thats def number 1, nothing can top that feeling. For Skate Sauce I am excited to see where we go this year and hoping we can find that graphic designer to help us get to the next level.  We have some new products we are designing that I am hoping to drop this year as well as some new distributions around the world that are interested. I also have an idea for a Sauce shop that I want to do. I don’t want to reveal it yet but it’s not just a skateshop. Other than that I am super hyped for another year of traveling the world with SLS/ETN while spreading the SAUCE!

This interview was originally featured in the printed KrakMag issue 18 that shipped with the Love KrakBox. Want to get your hands on a copy of the next printed KrakMag? Want to receive epic skateboarding product every two months? Check out the KrakBox now!

Flo Marfaing, 2017 Barcelona. Photo: Amrit

Flo Marfaing, 2017 Barcelona. Photo: Amrit Jain

Oscar Gronbaek, kickflip, 2011 Barcelona. Photo: Amrit Jain

Oscar Gronbaek, kickflip, 2011 Barcelona. Photo: Amrit Jain

Amrit, Tom Penny, Evan Smith & Josef Scott Jatta. 2015 Barcelona. Photo: Thomas Winkle

Amrit, Tom Penny, Evan Smith & Josef Scott Jatta. 2015 Barcelona. Photo: Thomas Winkle