It doesn’t matter whether you’re new to skateboarding or are a 20 year veteran of the skate game. The name HUF should be more than familiar to you, and the man behind the brand, Keith Hufnagel is one of the most respected pro skateboarders from out of the East Coast in the past two decades. A stalwart on the Thunder and Spitfire program, this East Coast powerhouse and now West Coast transplant is part-owner of HUF, Keith’s career as a skateboarding business owner is just getting started with HUF’s more recent foray into the footwear game.
From the early days of the HUF brand as a sneaker boutique in SF to their SoCal migration with a retail front on Fairfax, Keith has been instrumental in steering the brand through the vagaries of the skateboarding business cycle and making moves to enter the ultra-competitive footwear game. In this short little Guest Talk interview with Tokyo’s VHS MAG, Keith talks about coming up on the East Coast, getting sponsored by Thunder and Spitfire through Shrewgy (now of ACE trucks) , running HUF, the infamous plantlife socks, and his vision for how HUF fits into skateboarding. A worthwhile watch for a little behind the scenes at a skater owned brand built from the ground up.
Something different in this episode of Wanderlust with this fun little edit of Hawai’i from the good folks over at DLX with Dennis Busenitz, Frank Gerwer and Mike Anderson visiting the main island of O’ahu, skating classic spots like A’ala Park, Hawai’i Kai, plus plenty of shred action at the newly inaugurated DLXHI plant.
By the very title of “Haoles in Hawai’i”, you know that the trio of Busenitz, Gerwer and Anderson won’t be taking themselves too seriously, and the laugh factor is definitely high on this one, especially from the always entertaining Frank Gerwer (that green Anti-Haole t-shirt Frank is sporting is just genius). And if you aren’t sure what “haole” means, you need to look that up. Haha!! Just watch the video if you ever need any reminder not to take yourself (or life) too seriously. Of course, being that this group consists of representatives from DLX’s Real, Krooked and Antihero teams, the skating is guaranteed top notch. These guys are really ATFs and make everything they skate look like so much fun. Special props to Dennis for that ollie out to frontside 50-50 on the oververt wall railing at A’ala. That shit’s ridiculous!
Dennis Busenitz getting raw on the oververt wall at A’ala.
Mike Anderson casually annihilates Hawai’i Kai skatepark and Frank Gerwer shows us how to make those back lips and back feebs extra lazy, just how you’d like them.
This edit is highly recommended viewing, sit back, crack open a cold beverage of choice and enjoy. Island vibes guaranteed! -HK