It doesn’t matter whether you’re new to skateboarding or are a 20 year veteran of the skate game. The name HUF should be more than familiar to you, and the man behind the brand, Keith Hufnagel is one of the most respected pro skateboarders from out of the East Coast in the past two decades. A stalwart on the Thunder and Spitfire program, this East Coast powerhouse and now West Coast transplant is part-owner of HUF, Keith’s career as a skateboarding business owner is just getting started with HUF’s more recent foray into the footwear game.
From the early days of the HUF brand as a sneaker boutique in SF to their SoCal migration with a retail front on Fairfax, Keith has been instrumental in steering the brand through the vagaries of the skateboarding business cycle and making moves to enter the ultra-competitive footwear game. In this short little Guest Talk interview with Tokyo’s VHS MAG, Keith talks about coming up on the East Coast, getting sponsored by Thunder and Spitfire through Shrewgy (now of ACE trucks) , running HUF, the infamous plantlife socks, and his vision for how HUF fits into skateboarding. A worthwhile watch for a little behind the scenes at a skater owned brand built from the ground up.